Bashar S Gammoh



  • Bashar S. Gammoh (Ph.D., Oklahoma State University), Professor of Marketing & International Business, College of Business & Innovation, University of Toledo, His research interests are in the areas of marketing strategy, brand management and international marketing. His research has appeared in International Journal of Electronic Commerce, Psychology and Marketing, European Journal of Marketing, Journal of Personal Selling & Sales Management, Journal of Global Marketing, Journal of Product & Brand Management, Journal of Service Marketing, and Marketing Letters, Journal of Marketing Theory & Practice, Journal of Business & Industrial Marketing among others.

selected publications

full name

  • Bashar S Gammoh


Cumulative publications in Scholars@UToledo