Bashar S Gammoh
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Professor of Markting & International Business
Academic Director, MBA/EMBA Programs
Interim Associate Dean of Graduate Programs & Research, Marketing & International Business , College of Business and Innovation
Overview
overview
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Bashar S. Gammoh (Ph.D., Oklahoma State University), Professor of Marketing & International Business, College of Business & Innovation, University of Toledo, bashar.gammoh@utoledo.edu. His research interests are in the areas of marketing strategy, brand management and international marketing. His research has appeared in International Journal of Electronic Commerce, Psychology and Marketing, European Journal of Marketing, Journal of Personal Selling & Sales Management, Journal of Global Marketing, Journal of Product & Brand Management, Journal of Service Marketing, and Marketing Letters, Journal of Marketing Theory & Practice, Journal of Business & Industrial Marketing among others.
Publications
selected publications
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Article (Faculty180)
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2022Salesperson’s Identification with Supervisor and the Relationship with Turnover Intention and Performance: A Mediated Motivation Model. Journal of Personal Selling & Sales Management.
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2022Salesperson’s Identification with Supervisor and the Relationship with Turnover Intention and Performance: A Mediated Motivation Model. Journal of Personal Selling & Sales Management. 42:243-264..
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2022Salesperson’s Identification with Supervisor and the Relationship with Turnover Intention and Performance: A Mediated Motivation Model. Journal of Personal Selling & Sales Management. 7:243-264.
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2021Dual Foci of Identification: The Role of Salesperson Brand and Organizational Identification in Driving Brand Performance. The Journal of Product and Brand Management.
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2020Dual Foci of Identification: The Role of Salesperson Brand and Organizational Identification in Driving Brand Performance. The Journal of Product and Brand Management.
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2020Dual Foci of Identification: The Role of Salesperson Brand and Organizational Identification in driving Brand Performance. Journal of Product and Brand Management. ahead-of-print :ahead.
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2020The Effect of Imagery and Product Involvement in Copy Testing Scores of Animatics and Finished Ads: A Schemata Approach. Journal of Marketing Theory & Practice . NA yet:NA yet.
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2019Positioning Strategies of High-Tech Products: Cross-Cultural Moderating Effects of Ethnocentrism and Cultural Openness. Journal of Product and Brand Management. 22:369-385.
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2018Consumer Attitudes toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery. International Journal of Electronic Commerce. 22:325-348.
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2018Corporate Brands as Brand Allies. Journal of Product and Brand Management. 27:41-56.
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2018The Role of Salesperson Brand Selling Confidence in Enhancing Important Sales Management Outcomes: A Social Identity Approach. Journal of Business and Industrial Marketing. 33:277-290.
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2018The role of salesperson brand selling confidence in enhancing important sales management outcomes: A social identity approach.. Journal of Business & Industrial Marketing. 33:277-290.
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2017A New Perspective of Salesperson Motivation and Salesforce. Journal of Marketing Theory & Practice. 25:357-374.
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2017A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification. Journal of Marketing Theory and Practice. 25:357-374.
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2015Characteristics of Social-Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model. International Journal of Internet Marketing and Advertising. 9:321-337.
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2015The Antecedents of Belief in Global Citizenship: A Two-Country Investigation. Journal of Global Marketing. 28:52-66.
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2014Antecedents and Consequences of Salesperson Identification with the Brand and Company. Journal of Personal Selling and Sales Management. 34:1-16.
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2014The Impact of Salesperson-Brand Personality Congruence on Salesperson Brand Identification, Motivation and Performance Outcomes. Journal of Product and Brand Management. 23:543-553.
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2014The Impact of Salesperson-Brand Personality Congruence on Salesperson Brand Identification, Motivation and Performance Outcomes. Journal of Product and Brand Management. 23:543-553.
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2013Alliance Competence: The Moderating Role of Valence of Alliance Experience. European Journal of Marketing. 47:964-986.
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2013Building Brands through Brand Alliances: Combining Warranty Information with a Brand Ally. Journal of Product & Brand Management. 22:153-160.
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2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. International Journal of Electronic Commerce. 17:63-86.
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2012How Does a Brand Ally Affect Cosumer Evaluations of a Focal Brand?. Psychology & Marketing. 29:929-940.
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2012In Good and Bad Times: The Interpersonal Nature of Brand Love in Service Relationships. Journal of Services Marketing. 26:391-402.
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2012Predicting the Effectiveness of Celebrity Endorsements Using Balance Theory. Journal of Customer Behavior. 11:33-52.
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2011Brand Alliance Research: In Search of a New Perspective and Directions for Future Research. Journal of Marketing Development and Competitiveness. 5:81-93.
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2011Consumer Culture Brand Positioning Strategies: An Experimental Investigation. Journal of Product & Brand Management. 20:48-57.
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2011Consumer Culture Brand Positioning Strategies: An Experimental Investigation. Journal of Product & Brand Management. 20:48-57.
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2011Consumer Evaluation of Continuous vs. Discontinuous Innovation: The Moderating Effects of Brand Equity and Product Category Knowledge. American Journal of Business. 19:65-79.
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2010Multiple brand alliances: a portfolio diversification perspective. Journal of Product & Brand Management. 19:27-33.
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2006Consumer Evaluation of Brand Alliance Signals. Psychology & Marketing. 23:465-486.
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2004Building Brands through Brand Alliances: Does a Second Ally Help?. Marketing Letters. 15:147-159.
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Article (Web of Science)
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2021Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 30:866-882.Full Text via DOI: 10.1108/jpbm-12-2019-2679
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2020The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach. JOURNAL OF MARKETING THEORY AND PRACTICE.Full Text via DOI: 10.1080/10696679.2020.1782231
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2019Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 29:369-385.Full Text via DOI: 10.1108/jpbm-10-2018-2048
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2018Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 22:325-348.Full Text via DOI: 10.1080/10864415.2018.1462939
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2018Corporate brands as brand allies. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 27:41-56.Full Text via DOI: 10.1108/JPBM-01-2016-1080
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2018The role of salesperson brand selling confidence in enhancing important sales management outcomes: a social identity approach. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. 33:277-290.Full Text via DOI: 10.1108/JBIM-11-2016-0274
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2018Corporate brands as brand allies. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 27:41-56.Full Text via DOI: 10.1108/jpbm-01-2016-1080
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2018The role of salesperson brand selling confidence in enhancing important sales management outcomes: a social identity approach. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. 33:277-290.Full Text via DOI: 10.1108/jbim-11-2016-0274
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2017A NEW PERSPECTIVE OF SALESPERSON MOTIVATION AND SALESFORCE OUTCOMES: THE MEDIATING ROLE OF SALESPERSON-BRAND IDENTIFICATION. JOURNAL OF MARKETING THEORY AND PRACTICE. 25:357-374.Full Text via DOI: 10.1080/10696679.2017.1345597
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2014Antecedents and consequences of salesperson identification with the brand and company. JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT. 34:3-18.Full Text via DOI: 10.1080/08853134.2013.870181
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2014The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 23:543-553.Full Text via DOI: 10.1108/jpbm-10-2013-0434
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2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 17:63-86.Full Text via DOI: 10.2753/JEC1086-4415170303
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2013Alliance competence The moderating role of valence of alliance experience. EUROPEAN JOURNAL OF MARKETING. 47:964-986.Full Text via DOI: 10.1108/03090561311307029
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2013Building brands through brand alliances: combining warranty information with a brand ally. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 22:153-160.Full Text via DOI: 10.1108/10610421311321022
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2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 17:63-86.Full Text via DOI: 10.2753/jec1086-4415170303
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2012How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?. PSYCHOLOGY & MARKETING. 29:929-940.Full Text via DOI: 10.1002/mar.20575
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2012In good and bad times: the interpersonal nature of brand love in service relationships. JOURNAL OF SERVICES MARKETING. 26:391-402.Full Text via DOI: 10.1108/08876041211257882
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2011Consumer culture brand positioning strategies: an experimental investigation. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 20:48-57.Full Text via DOI: 10.1108/10610421111108012
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2011Consumer evaluation of continuous and discontinuous innovation. American Journal of Business. 26:65-79.Full Text via DOI: 10.1108/19355181111124115
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2010Multiple brand alliances: a portfolio diversification perspective. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 19:27-33.Full Text via DOI: 10.1108/10610421011018365
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2006Consumer evaluation of brand alliance signals. PSYCHOLOGY & MARKETING. 23:465-486.Full Text via DOI: 10.1002/mar.20130
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2004Building Brands through Brand Alliances: Does a Second Ally Help?. MARKETING LETTERS. 15:147-159.Full Text via DOI: 10.1023/b:mark.0000047390.01552.a2
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Presentation (Faculty180)
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Proceedings (Faculty180)
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Proceedings Paper (Web of Science)
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2016Characteristic of Social Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model. CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?. 433-434.Full Text via DOI: 10.1007/978-3-319-26647-3_87
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2015CONSUMER EVALUATIONS OF VIDEO ADS PORTRAYING HUMAN-LIKE AVATARS. IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD. 439-439.
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2015GLOBAL VS. LOCAL BRAND POSITIONING STRATEGIES: THE MODERATING EFFECT OF BELIEF IN GLOBAL CITIZENSHIP. PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE. 314-314.
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2015MULTIPLE BRAND ALLIANCES: A PORTFOLIO DIVERSIFICATION PERSPECTIVE. PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE. 39-39.
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Contact
full name
- Bashar S Gammoh
visualizations
Cumulative publications in Scholars@UToledo
