Corporate brands as brand allies Article (Web of Science)

cited authors

  • Mohan, Mayoor; Voss, Kevin E.; Jimenez, Fernando R.; Gammoh, Bashar S.

publication date

  • January 1, 2018

webpage

author keyword

  • Brand alliances
  • Brand name
  • Brands
  • Consumer attitudes
  • Consumer behaviour
  • Corporate brands
  • Marketing management
  • Product management
  • Statistical analysis

category

start page

  • 41

end page

  • 56

volume

  • 27

issue

  • 1