Corporate brands as brand allies

Article (Web of Science)

• cited authors: Mohan, Mayoor; Voss, Kevin E.; Jimenez, Fernando R.; Gammoh, Bashar S.
• authors: Gammoh, Bashar S
• publication date: January 1, 2018
• webpage: Web of Science
• published in: JOURNAL OF PRODUCT AND BRAND MANAGEMENT Journal

author keyword

• Brand alliances
• Brand name
• Brands
• Consumer attitudes
• Consumer behaviour
• Corporate brands
• Marketing management
• Product management
• Statistical analysis

• category: MANAGEMENT Category
• start page: 41
• end page: 56
• volume: 27
• issue: 1