Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
Consumer evaluation of brand alliance signals
Article (Web of Science)
Overview
Research
Additional Document Info
View All
Overview
cited authors
Gammoh, Bashar S.; Voss, Kevin E.; Chakraborty, Goutam
authors
Gammoh, Bashar S
publication date
June 1, 2006
webpage
Web of Science
published in
PSYCHOLOGY & MARKETING
Journal
Research
category
PSYCHOLOGY, APPLIED
Category
Additional Document Info
start page
465
end page
486
volume
23
issue
6