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The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach
Article (Web of Science)
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cited authors
Jimenez, Fernando R.; Gammoh, Bashar S.; Wergin, Rand
authors
Gammoh, Bashar S
publication date
June 25, 2020
webpage
Web of Science
published in
JOURNAL OF MARKETING THEORY AND PRACTICE
Journal
Research
category
BUSINESS
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