A NEW PERSPECTIVE OF SALESPERSON MOTIVATION AND SALESFORCE OUTCOMES: THE MEDIATING ROLE OF SALESPERSON-BRAND IDENTIFICATION

Article (Web of Science)

• cited authors: Mallin, Michael L.; Gammoh, Bashar S.; Pullins, Ellen Bolman; Johnson, Catherine M.

authors

• Gammoh, Bashar S
• Johnson, Catherine M
• Mallin, Michael L
• Pullins, Ellen M

• publication date: January 1, 2017
• webpage: Web of Science
• published in: JOURNAL OF MARKETING THEORY AND PRACTICE Journal
• category: BUSINESS Category
• start page: 357
• end page: 374
• volume: 25
• issue: 4