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A NEW PERSPECTIVE OF SALESPERSON MOTIVATION AND SALESFORCE OUTCOMES: THE MEDIATING ROLE OF SALESPERSON-BRAND IDENTIFICATION
Article (Web of Science)
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cited authors
Mallin, Michael L.; Gammoh, Bashar S.; Pullins, Ellen Bolman; Johnson, Catherine M.
authors
Gammoh, Bashar S
Johnson, Catherine M
Mallin, Michael L
Pullins, Ellen M
publication date
January 1, 2017
webpage
Web of Science
published in
JOURNAL OF MARKETING THEORY AND PRACTICE
Journal
Research
category
BUSINESS
Category
Additional Document Info
start page
357
end page
374
volume
25
issue
4