Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks

Article (Web of Science)

• cited authors: Pentina, Iryna; Gammoh, Bashar S.; Zhang, Lixuan; Mallin, Michael

authors

• Gammoh, Bashar S
• Mallin, Michael L
• Pentina, Iryna

• publication date: March 1, 2013
• webpage: Web of Science
• published in: INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE Journal

author keyword

• Brand relationship quality
• Facebook
• Twitter
• self-brand personality match
• social networks
• use continuance

• category: COMPUTER SCIENCE, SOFTWARE ENGINEERING Category
• start page: 63
• end page: 86
• volume: 17
• issue: 3