Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks Article (Web of Science)

cited authors

  • Pentina, Iryna; Gammoh, Bashar S.; Zhang, Lixuan; Mallin, Michael

publication date

  • March 1, 2013

webpage

author keyword

  • Brand relationship quality
  • Facebook
  • Twitter
  • self-brand personality match
  • social networks
  • use continuance

start page

  • 63

end page

  • 86

volume

  • 17

issue

  • 3