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Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks
Article (Web of Science)
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Overview
cited authors
Pentina, Iryna; Gammoh, Bashar S.; Zhang, Lixuan; Mallin, Michael
authors
Gammoh, Bashar S
Mallin, Michael L
Pentina, Iryna
publication date
March 1, 2013
webpage
Web of Science
published in
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Journal
Research
author keyword
Brand relationship quality
Facebook
Twitter
self-brand personality match
social networks
use continuance
category
COMPUTER SCIENCE, SOFTWARE ENGINEERING
Category
Additional Document Info
start page
63
end page
86
volume
17
issue
3