CONSUMER EVALUATIONS OF VIDEO ADS PORTRAYING HUMAN-LIKE AVATARS Proceedings Paper (Web of Science)

cited authors

Jimenez, Fernando R.; Gammoh, Bashar S.; Wergin, Rand; Kubacki, K

authors

Gammoh, Bashar S

publication date

January 1, 2015

webpage

Web of Science

published in

IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD Conference (Web of Science)

category

BUSINESS Category

start page

439

end page

439