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Building Brands through Brand Alliances: Does a Second Ally Help?
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Voss, Kevin E.
Gammoh, Bashar S
publication date
2004
webpage
http://dx.doi.org/10.1023/b:mark.0000047390.01552.a2
published in
MARKETING LETTERS
Journal
Additional Document Info
number of pages
12
start page
147
end page
159
volume
15
issue
2/3