The role of salesperson brand selling confidence in enhancing important sales management outcomes: a social identity approach Article (Web of Science)

cited authors

  • Gammoh, Bashar S.; Mallin, Michael L.; Pullins, Ellen Bolman; Johnson, Catherine M.

authors

publication date

  • January 1, 2018

webpage

published in

author keyword

  • Brand selling confidence
  • Sales force outcomes
  • Salesperson - Brand identification
  • Salesperson performance

category

start page

  • 277

end page

  • 290

volume

  • 33

issue

  • 3