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Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks
Article (Web of Science)
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Additional Document Info
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Overview
authors
Pentina, Iryna
Gammoh, Bashar S
Zhang, Lixuan
Mallin, Michael L
publication date
2013
webpage
http://dx.doi.org/10.2753/jec1086-4415170303
published in
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Journal
Additional Document Info
number of pages
23
start page
63
end page
86
volume
17
issue
3