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Multiple brand alliances: a portfolio diversification perspective
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Gammoh, Bashar S
Voss, Kevin E.
Fang, Xiang
publication date
2010
webpage
http://dx.doi.org/10.1108/10610421011018365
published in
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
Journal
Additional Document Info
number of pages
6
start page
27
end page
33
volume
19
issue
1