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MULTIPLE BRAND ALLIANCES: A PORTFOLIO DIVERSIFICATION PERSPECTIVE
Proceedings Paper (Web of Science)
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cited authors
Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang; Robinson, L
authors
Gammoh, Bashar S
publication date
January 1, 2015
webpage
Web of Science
published in
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
Book
Research
category
MANAGEMENT
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Additional Document Info
start page
39
end page
39