MULTIPLE BRAND ALLIANCES: A PORTFOLIO DIVERSIFICATION PERSPECTIVE

Proceedings Paper (Web of Science)

• cited authors: Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang; Robinson, L
• authors: Gammoh, Bashar S
• publication date: January 1, 2015
• webpage: Web of Science
• published in: PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE Book
• category: MANAGEMENT Category
• start page: 39
• end page: 39