How does a Brand Ally Affect Consumer Evaluations of a Focal Brand? Article (Web of Science)

cited authors

  • Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang

authors

publication date

  • December 1, 2012

webpage

published in

category

start page

  • 929

end page

  • 940

volume

  • 29

issue

  • 12