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In good and bad times: the interpersonal nature of brand love in service relationships
Article (Web of Science)
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Research
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Overview
cited authors
Long-Tolbert, Sylvia J.; Gammoh, Bashar S.
authors
Gammoh, Bashar S
publication date
January 1, 2012
webpage
Web of Science
published in
JOURNAL OF SERVICES MARKETING
Journal
Research
author keyword
Brand love
Gratitude
Partner quality
Service delivery process
Social support
category
BUSINESS
Category
Additional Document Info
start page
391
end page
402
volume
26
issue
6-7