In good and bad times: the interpersonal nature of brand love in service relationships Article (Web of Science)

cited authors

  • Long-Tolbert, Sylvia J.; Gammoh, Bashar S.

authors

publication date

  • January 1, 2012

webpage

published in

author keyword

  • Brand love
  • Gratitude
  • Partner quality
  • Service delivery process
  • Social support

category

start page

  • 391

end page

  • 402

volume

  • 26

issue

  • 6-7