Characteristic of Social Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model

Proceedings Paper (Web of Science)

• cited authors: Pham, Phuoc H.; Gammoh, Bashar S.; Kim, KK
• authors: Gammoh, Bashar S
• publication date: January 1, 2016
• webpage: Web of Science
• published in: CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? Book
• category: BUSINESS Category
• start page: 433
• end page: 434