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Characteristic of Social Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model
Proceedings Paper (Web of Science)
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cited authors
Pham, Phuoc H.; Gammoh, Bashar S.; Kim, KK
authors
Gammoh, Bashar S
publication date
January 1, 2016
webpage
Web of Science
published in
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?
Book
Research
category
BUSINESS
Category
Additional Document Info
start page
433
end page
434