Alliance competence The moderating role of valence of alliance experience

Article (Web of Science)

• cited authors: Gammoh, Bashar S.; Voss, Kevin E.
• authors: Gammoh, Bashar S
• publication date: January 1, 2013
• webpage: Web of Science
• published in: EUROPEAN JOURNAL OF MARKETING Journal

author keyword

• Alliance competence
• Brand alliances
• Joint ventures
• Strategic alliances
• Valence of experience

• category: BUSINESS Category
• start page: 964
• end page: 986
• volume: 47
• issue: 5-6