Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
Alliance competence The moderating role of valence of alliance experience
Article (Web of Science)
Overview
Research
Additional Document Info
View All
Overview
cited authors
Gammoh, Bashar S.; Voss, Kevin E.
authors
Gammoh, Bashar S
publication date
January 1, 2013
webpage
Web of Science
published in
EUROPEAN JOURNAL OF MARKETING
Journal
Research
author keyword
Alliance competence
Brand alliances
Joint ventures
Strategic alliances
Valence of experience
category
BUSINESS
Category
Additional Document Info
start page
964
end page
986
volume
47
issue
5-6