Alliance competence The moderating role of valence of alliance experience Article (Web of Science)

cited authors

  • Gammoh, Bashar S.; Voss, Kevin E.

publication date

  • January 1, 2013

webpage

published in

author keyword

  • Alliance competence
  • Brand alliances
  • Joint ventures
  • Strategic alliances
  • Valence of experience

category

start page

  • 964

end page

  • 986

volume

  • 47

issue

  • 5-6