GLOBAL VS. LOCAL BRAND POSITIONING STRATEGIES: THE MODERATING EFFECT OF BELIEF IN GLOBAL CITIZENSHIP

Proceedings Paper (Web of Science)

• cited authors: Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; DeeterSchmelz, DR

authors

• Gammoh, Bashar S
• Koh, Anthony C

• publication date: January 1, 2015
• webpage: Web of Science
• published in: PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE Book
• category: MANAGEMENT Category
• start page: 314
• end page: 314