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GLOBAL VS. LOCAL BRAND POSITIONING STRATEGIES: THE MODERATING EFFECT OF BELIEF IN GLOBAL CITIZENSHIP
Proceedings Paper (Web of Science)
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cited authors
Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; DeeterSchmelz, DR
authors
Gammoh, Bashar S
Koh, Anthony C
publication date
January 1, 2015
webpage
Web of Science
published in
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
Book
Research
category
MANAGEMENT
Category
Additional Document Info
start page
314
end page
314