GLOBAL VS. LOCAL BRAND POSITIONING STRATEGIES: THE MODERATING EFFECT OF BELIEF IN GLOBAL CITIZENSHIP Proceedings Paper (Web of Science)

cited authors

  • Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; DeeterSchmelz, DR

publication date

  • January 1, 2015

webpage

category

start page

  • 314

end page

  • 314