Iryna Pentina
Overview
overview
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Dr. Pentina is Professor of Marketing at the University of Toledo. Her research interests are in the areas of AI and digital marketing, and online consumer behavior. Her research has been published in the Journal of Advertising, Journal of Retailing, European Journal of Marketing, Psychology & Marketing, Internet Research, Computers in Human Behavior, International Journal of Electronic Commerce, Journal of Services Management, Journal of Consumer Behaviour, Journal of Consumer Affairs, European Journal of Innovation Management, and others. She also served as special issue guest co-editor for Psychology & Marketing and Journal of Advertising.
From 2009 until 2014 Dr. Pentina served as Director of the University of Toledo Interactive Marketing Initiative and coordinated UT Annual Internet Marketing Conferences.
Dr. Pentina was selected a Fulbright Research Scholar for the 2013-2014 and 2014-2015 academic years (Ukraine), and a Fulbright Specialist for 2019-2023 (France in 2022).
Publications
selected publications
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Article (Faculty180)
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2023
Friend, mentor, lover: does chatbot engagement lead to psychological dependence?
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2023Exploring relationship development with social chatbots: A mixed-method study of Replika. COMPUTERS IN HUMAN BEHAVIOR. 140:1-15.
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2022Service robots or human staff? The role of performance goal orientation in service robot adoption. COMPUTERS IN HUMAN BEHAVIOR. 134:1-16.
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2022Toward a comprehensive scale of online shopping experiences: a mixed-method approach. INTERNET RESEARCH. 32:814-842.
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2019Exploring Factors Influencing US Millennial Consumers’ Use of Tap-and-Go Payment Technology. International Review of Retail, Distribution and Consumer Research. 30:143-163.
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2018Exploring Social Media Engagement Behaviors in the Context of Luxury Brands. JOURNAL OF ADVERTISING. 47:55-69.
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2018Mobile Social Networking and Salesperson Maladaptive Dependence Behaviors. Computers in Human Behavior.
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2018Mobile social networking and salesperson maladaptive dependence behaviors. COMPUTERS IN HUMAN BEHAVIOR. 81:235-249.
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2017Effects of Social Support and Personality on Emotional Disclosure on Facebook and in Real Life. Behavior & Information Technology.
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2017Special Issue: Branding in the Era of Web 2.0 (And Beyond). Journal of Product and Brand Management. 26:341.
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2017Who Uses Mobile Apps to Meet Strangers: The Roles of Core Traits and Surface Characteristics. Journal of Information Privacy and Security.
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2017Who uses mobile apps to meet strangers: The roles of core traits and surface characteristics. Journal of Information Privacy and Security. 13:207-225.
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2016Exploring privacy paradox in information-sensitive mobile app adoption: A cross-cultural comparison. Computers in Human Behavior. 65:409.
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2015
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2015Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions. Journal of Marketing Communications. 1.
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2015Exploring the Role of Culture in eWOM Adoption. MIS Review: An International Journal. 20:1.
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2014A cross-national study of Twitter users’ motivations and continuance intentions. Journal of Marketing Communications. 22:36.
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2014Comparing drivers of social media marketing adoption by salespeople in Australia and the USA: a pilot study. International Journal of Information Systems and Management. 1:146.
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2014From “information” to “knowing”: Exploring the role of social media in contemporary news consumption. Computers in Human Behavior. 35:211.
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2014Investigating Privacy Perception and Behavior on Weibo. Journal of Organizational and End User Computing. 26:45-56.
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2013Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter. Computers in Human Behavior. 29:1546.
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2012Exploring social media marketing strategies in SMEs. International Journal of Internet Marketing and Advertising. 7:292.
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2012Motivations and usage patterns of Weibo. Cyberpsychology, Behavior and Social Networking.
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2012The role of creativity in sales: current research and future directions. Journal of Ethics and Entrepreneurship. 2:73.
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2011Exploring effects of online shopping experiences on browser satisfaction and e-tail performance. International Journal of Retail \& Distribution Management. 39:742.
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2011Plagiarism: What Don't They Know?. Journal of Education for Business. 87:36-41.
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2011Reasons behind body art adoption: what motivates young adults to acquire tattoos?. Journal of Customer Behaviour. 10:73.
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2011The Freegan phenomenon: anti-consumption or consumer resistance?. European Journal of Marketing. 45:1768.
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2010Exploring source effects for online sales outcomes: the role of avatar-buyer similarity. Journal of Customer Behaviour. 9:135.
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2009Effects of multichannel coordination and e-commerce outsourcing on online retail performance. Journal of marketing channels. 16:359.
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Article (Web of Science)
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2021Toward a comprehensive scale of online shopping experiences: a mixed-method approach. INTERNET RESEARCH.Full Text via DOI: 10.1108/intr-03-2021-0170
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2021Who do you choose? Comparing perceptions of human vs robo-advisor in the context of financial services. JOURNAL OF SERVICES MARKETING. 35:634-646.Full Text via DOI: 10.1108/jsm-05-2020-0162
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2019Exploring factors influencing US millennial consumers? use of tap-and-go payment technology. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH.Full Text via DOI: 10.1080/09593969.2019.1667854
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2018Mobile social networking and salesperson maladaptive dependence behaviors. COMPUTERS IN HUMAN BEHAVIOR. 81:235-249.Full Text via DOI: 10.1016/j.chb.2017.12.025
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2018Exploring Social Media Engagement Behaviors in the Context of Luxury Brands. JOURNAL OF ADVERTISING. 47:55-69.Full Text via DOI: 10.1080/00913367.2017.1405756
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2017Effects of social support and personality on emotional disclosure on Facebook and in real life. BEHAVIOUR & INFORMATION TECHNOLOGY. 36:484-492.Full Text via DOI: 10.1080/0144929X.2016.1258086
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2017Mobile payments adoption by US consumers: an extended TAM. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 45:626-640.Full Text via DOI: 10.1108/IJRDM-08-2016-0144
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2017Effects of social support and personality on emotional disclosure on Facebook and in real life. BEHAVIOUR & INFORMATION TECHNOLOGY. 36:484-492.Full Text via DOI: 10.1080/0144929x.2016.1258086
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2017Mobile payments adoption by US consumers: an extended TAM. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 45:626-640.Full Text via DOI: 10.1108/ijrdm-08-2016-0144
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2016Exploring privacy paradox in information-sensitive mobile app adoption: A cross-cultural comparison. COMPUTERS IN HUMAN BEHAVIOR. 65:409-419.Full Text via DOI: 10.1016/j.chb.2016.09.005
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2016Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being. JOURNAL OF CONSUMER AFFAIRS. 50:224-259.Full Text via DOI: 10.1111/joca.12081
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2015Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads. INTERNET RESEARCH. 25:378-398.Full Text via DOI: 10.1108/IntR-11-2012-0242
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2015Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads. INTERNET RESEARCH. 25:378-398.Full Text via DOI: 10.1108/intr-11-2012-0242
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2014Investigating Privacy Perception and Behavior on Weibo. JOURNAL OF ORGANIZATIONAL AND END USER COMPUTING. 26:43-56.Full Text via DOI: 10.4018/joeuc.2014100103
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2014From "information" to "knowing": Exploring the role of social media in contemporary news consumption. COMPUTERS IN HUMAN BEHAVIOR. 35:211-223.Full Text via DOI: 10.1016/j.chb.2014.02.045
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2014“Natural” labeling and consumers’ sentimental pastoral notion. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 23:268-281.Full Text via DOI: 10.1108/jpbm-03-2014-0516
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2013Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter. COMPUTERS IN HUMAN BEHAVIOR. 29:1546-1555.Full Text via DOI: 10.1016/j.chb.2013.01.045
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2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 17:63-86.Full Text via DOI: 10.2753/JEC1086-4415170303
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2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 17:63-86.Full Text via DOI: 10.2753/jec1086-4415170303
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2013The effects of drinking and sports on popularity of overweight adolescents: implications for public policy. Journal of Public Health. 21:221-230.Full Text via DOI: 10.1007/s10389-012-0546-3
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2012Motivations and Usage Patterns of Weibo. CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING. 15:312-317.Full Text via DOI: 10.1089/cyber.2011.0615
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2012Plagiarism: What Don't They Know?. Journal of Education for Business. 87:36-41.Full Text via DOI: 10.1080/08832323.2011.552536
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2011The Freegan phenomenon: anti-consumption or consumer resistance?. EUROPEAN JOURNAL OF MARKETING. 45:1768-1778.Full Text via DOI: 10.1108/03090561111167405
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2011Exploring effects of online shopping experiences on browser satisfaction and e‐tail performance. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 39:742-758.Full Text via DOI: 10.1108/09590551111162248
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2009Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation. JOURNAL OF RETAILING. 85:177-193.Full Text via DOI: 10.1016/j.jretai.2009.04.001
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2009Effects of Multichannel Coordination and E-Commerce Outsourcing on Online Retail Performance. Journal of Marketing Channels. 16:359-374.Full Text via DOI: 10.1080/10466690903188021
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2008THE ROLE OF VIRTUAL COMMUNITIES AS SHOPPING REFERENCE GROUPS. JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 9:114-136.
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2007Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing. Journal of Marketing for Higher Education. 17:49-65.Full Text via DOI: 10.1300/j050v17n01_05
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2007Information processing and new product success: a meta‐analysis. European Journal of Innovation Management. 10:149-175.Full Text via DOI: 10.1108/14601060710745233
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Book Chapter (Web of Science)
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2015Developing a Grassroots Cross-Cultural Partnership to Enhance Student Experiences. 1105-1117.Full Text via DOI: 10.4018/978-1-4666-7357-1.ch052
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Developing a Grassroots Cross-Cultural Partnership to Enhance Student Experiences. 174-191.Full Text via DOI: 10.4018/978-1-4666-1885-5.ch009
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Developing a Grassroots Cross-Cultural Partnership to Enhance Student Experiences. 183-195.Full Text via DOI: 10.4018/978-1-60960-599-5.ch011
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Chapter (Faculty180)
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2012Source Characteristics in online Shopping: Do Avatar Expertise, Similarity and Attractiveness Affect Purchase Outcomes?. Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail. Angeline Close, Taylor & Francis Group. 35-54.
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Editorial Material (Web of Science)
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2017Guest editorial. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 341-341.Full Text via DOI: 10.1108/jpbm-05-2017-1468
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Other Scholarly Work (Faculty180)
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2012Drinking, Sports, and Popularity among Overweight and Non-Overweight Adolescents. 4th Biennial ASHE Conference.
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2012The Effects of drinking and Sports on Popularity of Overweight Adolescents: Implications for Public Policy. 82nd annual conference of the southern economic association.
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Proceedings (Faculty180)
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Proceedings Paper (Web of Science)
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2015EXPLORING SOCIAL MEDIA MARKETING STRATEGIES IN SMEs. Marketing Dynamism & Sustainability-Things Change, Things Stay the Same.... 476-476.
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2015EXPLORING THE ROLE OF SOCIAL MEDIA IN NEWS CONSUMPTION. IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD. 577-577.
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2015SOURCE EFFECTS IN ONLINE SALES SITUATIONS: THE ROLE OF AVATAR-BUYER (DIS)SIMILARITY. PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE. 228-228.
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Contact
full name
- Iryna Pentina
visualizations
Cumulative publications in Scholars@UToledo
