Dr. Pentina is Professor of Marketing at the University of Toledo. Her research interests are in the areas of AI and digital marketing, and online consumer behavior. Her research has been published in the Journal of Advertising, Journal of Retailing, European Journal of Marketing, Psychology & Marketing, Internet Research, Computers in Human Behavior, International Journal of Electronic Commerce, Journal of Services Management, Journal of Consumer Behaviour, Journal of Consumer Affairs, European Journal of Innovation Management, and others. She also served as special issue guest co-editor for Psychology & Marketing and Journal of Advertising.

From 2009 until 2014 Dr. Pentina served as Director of the University of Toledo Interactive Marketing Initiative and coordinated UT Annual Internet Marketing Conferences.

Dr. Pentina was selected a Fulbright Research Scholar for the 2013-2014 and 2014-2015 academic years (Ukraine), and a Fulbright Specialist for 2019-2023 (France in 2022).