Overview
overview
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Dr. Pentina is Professor of Marketing at the University of Toledo. Her research interests are in the areas of digital marketing and retailing, and online consumer behavior. Her research has been published in the Journal of Advertising, Journal of Retailing, European Journal of Marketing, International Journal of Electronic Commerce, Journal of Electronic Commerce Research, Journal of Consumer Behaviour, Journal of Consumer Affairs, European Journal of Innovation Management, and others. From 2009 until 2014 Dr. Pentina served as Director of the University of Toledo Interactive Marketing Initiative and coordinated UT Annual Internet Marketing Conferences. Dr. Pentina was selected a Fulbright Research Scholar for the 2013-2014 and 2014-2015 academic years and a Fulbright Specialist for 2019-2014.
Publications
selected publications
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Article (Faculty180)
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2022Toward a Comprehensive Scale of Online Shopping Experiences: A Mixed-Method Approach. Internet Research. 32:814-842.
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2021Who do you choose? Comparing perceptions of human vs robo-advisor in the context of financial services. JOURNAL OF SERVICES MARKETING.
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2019Exploring Factors Influencing US Millennial Consumers’ Use of Tap-and-Go Payment Technology. International Review of Retail, Distribution and Consumer Research. 30:143-163.
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2018Exploring Social Media Engagement Behaviors in the Context of Luxury Brands. Journal of Advertising .
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2018Mobile Social Networking and Salesperson Maladaptive Dependence Behaviors. Computers in Human Behavior.
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2017Effects of Social Support and Personality on Emotional Disclosure on Facebook and in Real Life. Behavior & Information Technology.
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2017Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?. International Journal of Internet Marketing and Advertising.
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2017Mobile payments adoption by US Millennials: Application of an extended TAM. International Journal of Retail and Distribution Management.
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2017Special Issue: Branding in the Era of Web 2.0 (And Beyond). Journal of Product and Brand Management. 26:341.
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2017Who Uses Mobile Apps to Meet Strangers: The Roles of Core Traits and Surface Characteristics. Journal of Information Privacy and Security.
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2017Who uses mobile apps to meet strangers: The roles of core traits and surface characteristics. Journal of Information Privacy and Security. 13:207-225.
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2016Exploring privacy paradox in information-sensitive mobile app adoption: A cross-cultural comparison. Computers in Human Behavior. 65:409.
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2016
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2015
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2015Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions. Journal of Marketing Communications. 1.
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2015Exploring the Role of Culture in eWOM Adoption. MIS Review: An International Journal. 20:1.
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2015Information disclosure on a Chinese social media platform. Journal of Information Privacy and Security. 11:3.
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2014A cross-national study of Twitter users’ motivations and continuance intentions. Journal of Marketing Communications. 22:36.
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2014Comparing drivers of social media marketing adoption by salespeople in Australia and the USA: a pilot study. International Journal of Information Systems and Management. 1:146.
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2014From “information” to “knowing”: Exploring the role of social media in contemporary news consumption. Computers in Human Behavior. 35:211.
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2014Integrating Advertising and News about the Brand in the Online Environment: Are all products the same?. Journal of Marketing Communications. 20:159.
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2014Investigating Privacy Perception and Behavior on Weibo. Journal of Organizational and End User Computing. 26:45-56.
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2014Natural labeling and consumers’ sentimental pastoral notion. Journal of Product & Brand Management. 23:268.
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2013Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter. Computers in Human Behavior. 29:1546.
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2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. International Journal of Electronic Commerce. 17:63-86.
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2013Regulatory focus and daily-deal message framing: are we saving or gaining with groupon?. Journal of Interactive Advertising. 13:67.
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2013The effects of drinking and sports on popularity of overweight adolescents: implications for public policy. Journal of Public Health. 21:221.
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2012Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance. International Journal of Internet Marketing and Advertising. 7:65.
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2012Exploring social media marketing strategies in SMEs. International Journal of Internet Marketing and Advertising. 7:292.
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2012Motivations and usage patterns of Weibo. Cyberpsychology, Behavior and Social Networking.
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2012The role of creativity in sales: current research and future directions. Journal of Ethics and Entrepreneurship. 2:73.
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2011Cosmetic surgery intent among generation Y consumers: a social network perspective. Health marketing quarterly. 28:38.
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2011Exploring effects of online shopping experiences on browser satisfaction and e-tail performance. International Journal of Retail \& Distribution Management. 39:742.
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2011Mobile application adoption by young adults: A social network perspective. International Journal of Mobile Marketing.
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2011Plagiarism: What Don't They Know?. Journal of Education for Business. 87:36-41.
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2011Reasons behind body art adoption: what motivates young adults to acquire tattoos?. Journal of Customer Behaviour. 10:73.
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2011The Freegan phenomenon: anti-consumption or consumer resistance?. European Journal of Marketing. 45:1768.
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2011The tripartite model of responsible consumption. Social Business. 1:149.
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2011Using social media to address curriculum objectives in integrated marketing communications course. Journal for Advancement of Marketing Education. 18:24.
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2010Exploring source effects for online sales outcomes: the role of avatar-buyer similarity. Journal of Customer Behaviour. 9:135.
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2010Incorporating sustainability into a cross-cultural French-American marketing communications project. Marketing Education Review. 20:21.
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2010Necessity is the mother of invention: Why salesperson creativity is more important now than ever and what we can do to encourage it. Journal of Selling \& Major Account Management. 9:20-35.
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2009Effects of multichannel coordination and e-commerce outsourcing on online retail performance. Journal of marketing channels. 16:359.
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2009Performance implications of online entry timing by store-based retailers: a longitudinal investigation. Journal of Retailing. 85:177.
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2009The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures. Journal of Consumer Behaviour. 8:149.
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2008The role of virtual communities as shopping reference groups. Journal of Electronic Commerce Research. 9:114.
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2007Differences in characteristics of online versus traditional students: Implications for target marketing. Journal of Marketing for Higher Education. 17:49.
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2007Information processing and new product success: a meta-analysis. European Journal of Innovation Management. 10:149.
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Article (Web of Science)
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2021Toward a comprehensive scale of online shopping experiences: a mixed-method approach. INTERNET RESEARCH.Full Text via DOI: 10.1108/intr-03-2021-0170
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2021Who do you choose? Comparing perceptions of human vs robo-advisor in the context of financial services. JOURNAL OF SERVICES MARKETING. 35:634-646.Full Text via DOI: 10.1108/jsm-05-2020-0162
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2019Exploring factors influencing US millennial consumers? use of tap-and-go payment technology. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH.Full Text via DOI: 10.1080/09593969.2019.1667854
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2018Mobile social networking and salesperson maladaptive dependence behaviors. COMPUTERS IN HUMAN BEHAVIOR. 81:235-249.Full Text via DOI: 10.1016/j.chb.2017.12.025
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2018Exploring Social Media Engagement Behaviors in the Context of Luxury Brands. JOURNAL OF ADVERTISING. 47:55-69.Full Text via DOI: 10.1080/00913367.2017.1405756
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2017Effects of social support and personality on emotional disclosure on Facebook and in real life. BEHAVIOUR & INFORMATION TECHNOLOGY. 36:484-492.Full Text via DOI: 10.1080/0144929X.2016.1258086
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2017Mobile payments adoption by US consumers: an extended TAM. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 45:626-640.Full Text via DOI: 10.1108/IJRDM-08-2016-0144
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2017Effects of social support and personality on emotional disclosure on Facebook and in real life. BEHAVIOUR & INFORMATION TECHNOLOGY. 36:484-492.Full Text via DOI: 10.1080/0144929x.2016.1258086
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2017Mobile payments adoption by US consumers: an extended TAM. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 45:626-640.Full Text via DOI: 10.1108/ijrdm-08-2016-0144
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2016Exploring privacy paradox in information-sensitive mobile app adoption: A cross-cultural comparison. COMPUTERS IN HUMAN BEHAVIOR. 65:409-419.Full Text via DOI: 10.1016/j.chb.2016.09.005
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2016Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being. JOURNAL OF CONSUMER AFFAIRS. 50:224-259.Full Text via DOI: 10.1111/joca.12081
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2015Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads. INTERNET RESEARCH. 25:378-398.Full Text via DOI: 10.1108/IntR-11-2012-0242
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2015Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads. INTERNET RESEARCH. 25:378-398.Full Text via DOI: 10.1108/intr-11-2012-0242
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2014Investigating Privacy Perception and Behavior on Weibo. JOURNAL OF ORGANIZATIONAL AND END USER COMPUTING. 26:43-56.Full Text via DOI: 10.4018/joeuc.2014100103
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2014From "information" to "knowing": Exploring the role of social media in contemporary news consumption. COMPUTERS IN HUMAN BEHAVIOR. 35:211-223.Full Text via DOI: 10.1016/j.chb.2014.02.045
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2014“Natural” labeling and consumers’ sentimental pastoral notion. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 23:268-281.Full Text via DOI: 10.1108/jpbm-03-2014-0516
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2013Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter. COMPUTERS IN HUMAN BEHAVIOR. 29:1546-1555.Full Text via DOI: 10.1016/j.chb.2013.01.045
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2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 17:63-86.Full Text via DOI: 10.2753/JEC1086-4415170303
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2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 17:63-86.Full Text via DOI: 10.2753/jec1086-4415170303
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2013The effects of drinking and sports on popularity of overweight adolescents: implications for public policy. Journal of Public Health. 21:221-230.Full Text via DOI: 10.1007/s10389-012-0546-3
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2012Motivations and Usage Patterns of Weibo. CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING. 15:312-317.Full Text via DOI: 10.1089/cyber.2011.0615
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2012Plagiarism: What Don't They Know?. Journal of Education for Business. 87:36-41.Full Text via DOI: 10.1080/08832323.2011.552536
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2011The Freegan phenomenon: anti-consumption or consumer resistance?. EUROPEAN JOURNAL OF MARKETING. 45:1768-1778.Full Text via DOI: 10.1108/03090561111167405
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2011Exploring effects of online shopping experiences on browser satisfaction and e‐tail performance. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 39:742-758.Full Text via DOI: 10.1108/09590551111162248
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2009Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation. JOURNAL OF RETAILING. 85:177-193.Full Text via DOI: 10.1016/j.jretai.2009.04.001
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2009Effects of Multichannel Coordination and E-Commerce Outsourcing on Online Retail Performance. Journal of Marketing Channels. 16:359-374.Full Text via DOI: 10.1080/10466690903188021
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2008THE ROLE OF VIRTUAL COMMUNITIES AS SHOPPING REFERENCE GROUPS. JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 9:114-136.
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2007Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing. Journal of Marketing for Higher Education. 17:49-65.Full Text via DOI: 10.1300/j050v17n01_05
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2007Information processing and new product success: a meta‐analysis. European Journal of Innovation Management. 10:149-175.Full Text via DOI: 10.1108/14601060710745233
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Book Chapter (Web of Science)
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2015Developing a Grassroots Cross-Cultural Partnership to Enhance Student Experiences. 1105-1117.Full Text via DOI: 10.4018/978-1-4666-7357-1.ch052
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Developing a Grassroots Cross-Cultural Partnership to Enhance Student Experiences. 174-191.Full Text via DOI: 10.4018/978-1-4666-1885-5.ch009
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Developing a Grassroots Cross-Cultural Partnership to Enhance Student Experiences. 183-195.Full Text via DOI: 10.4018/978-1-60960-599-5.ch011
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Chapter (Faculty180)
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2017Is More Less, Or Is Less More? Social Media's Role in Increasing (And Reducing) Information Overload from News Sources. The Dark Side of Social Media. Angeline Close, Taylor & Francis Group. 45-74.
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2015Internet Marketing is Constantly Changing and There is a Need for People in this Field. Internet Marketing for the Curious. Kishor Vaidya, The Curious Academic Publishing.
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2015Investigating Privacy Perception and Behavior on Weibo. Standards and Standardization: Concepts, Methodologies, Tools, and Applications. IGI Global. 1355.
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2012Source Characteristics in online Shopping: Do Avatar Expertise, Similarity and Attractiveness Affect Purchase Outcomes?. Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail. Angeline Close, Taylor & Francis Group. 35-54.
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2011Developing A grassroots Cross-Cultural Partnership to Enhance Student Experiences. Cases on Innovations in Educational Marketing: Transnational and Technological Strategies. Purnendu Tripathi and Siran Mukerji. 397-405.
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Editorial Material (Web of Science)
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2017Guest editorial. JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 341-341.Full Text via DOI: 10.1108/jpbm-05-2017-1468
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Other Scholarly Work (Faculty180)
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2012Drinking, Sports, and Popularity among Overweight and Non-Overweight Adolescents. 4th Biennial ASHE Conference.
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2012The Effects of drinking and Sports on Popularity of Overweight Adolescents: Implications for Public Policy. 82nd annual conference of the southern economic association.
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Presentation (Faculty180)
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Proceedings (Faculty180)
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Proceedings Paper (Web of Science)
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2015EXPLORING SOCIAL MEDIA MARKETING STRATEGIES IN SMEs. Marketing Dynamism & Sustainability-Things Change, Things Stay the Same.... 476-476.
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2015EXPLORING THE ROLE OF SOCIAL MEDIA IN NEWS CONSUMPTION. IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD. 577-577.
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2015SOURCE EFFECTS IN ONLINE SALES SITUATIONS: THE ROLE OF AVATAR-BUYER (DIS)SIMILARITY. PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE. 228-228.
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Contact
full name
- Iryna Pentina
visualizations
Cumulative publications in Scholars@UToledo
