Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter

Article (Web of Science)

• cited authors: Pentina, Iryna; Zhang, Lixuan; Basmanova, Oksana
• authors: Pentina, Iryna
• publication date: July 1, 2013
• webpage: Web of Science
• published in: COMPUTERS IN HUMAN BEHAVIOR Journal

author keyword

• Brand trust
• Self-brand personality match
• Social media brand
• Trust transfer
• Twitter

• category: PSYCHOLOGY, EXPERIMENTAL Category
• start page: 1546
• end page: 1555
• volume: 29
• issue: 4