EXPLORING SOCIAL MEDIA MARKETING STRATEGIES IN SMEs

Proceedings Paper (Web of Science)

• cited authors: Pentina, Iryna; Koh, Anthony; Robinson, L

authors

• Koh, Anthony C
• Pentina, Iryna

• publication date: January 1, 2015
• webpage: Web of Science
• published in: Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... Book
• category: BUSINESS Category
• start page: 476
• end page: 476