SOURCE EFFECTS IN ONLINE SALES SITUATIONS: THE ROLE OF AVATAR-BUYER (DIS)SIMILARITY Proceedings Paper (Web of Science)

cited authors

  • Pentina, Iryna; Taylor, David; Bailey, Ainsworth; Ye, Lilly; DeeterSchmelz, DR

publication date

  • January 1, 2015

webpage

category

start page

  • 228

end page

  • 228