SOURCE EFFECTS IN ONLINE SALES SITUATIONS: THE ROLE OF AVATAR-BUYER (DIS)SIMILARITY

Proceedings Paper (Web of Science)

• cited authors: Pentina, Iryna; Taylor, David; Bailey, Ainsworth; Ye, Lilly; DeeterSchmelz, DR

authors

• Bailey, Ainsworth A
• Pentina, Iryna

• publication date: January 1, 2015
• webpage: Web of Science
• published in: PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE Book
• category: MANAGEMENT Category
• start page: 228
• end page: 228