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SOURCE EFFECTS IN ONLINE SALES SITUATIONS: THE ROLE OF AVATAR-BUYER (DIS)SIMILARITY
Proceedings Paper (Web of Science)
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cited authors
Pentina, Iryna; Taylor, David; Bailey, Ainsworth; Ye, Lilly; DeeterSchmelz, DR
authors
Bailey, Ainsworth A
Pentina, Iryna
publication date
January 1, 2015
webpage
Web of Science
published in
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
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Research
category
MANAGEMENT
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Additional Document Info
start page
228
end page
228