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Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
Article (Web of Science)
International Collaboration
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cited authors
Pentina, Iryna; Guilloux, Veronique; Micu, Anca Cristina
authors
Pentina, Iryna
publication date
January 1, 2018
webpage
Web of Science
published in
JOURNAL OF ADVERTISING
Journal
Research
category
COMMUNICATION
Category
Additional Document Info
start page
55
end page
69
volume
47
issue
1