Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
Source Characteristics in online Shopping: Do Avatar Expertise, Similarity and Attractiveness Affect Purchase Outcomes?
Chapter (Faculty180)
Overview
Additional Document Info
View All
Overview
cited authors
Taylor, David G; Pentina, Iryna
authors
Pentina, Iryna
publication date
2012
publisher
Angeline Close, Taylor & Francis Group
Organization
published in
Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail
Book
Additional Document Info
start page
35
end page
54