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Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Pentina, Iryna
Neeley, Concha
publication date
2007
webpage
http://dx.doi.org/10.1300/j050v17n01_05
published in
Journal of Marketing for Higher Education
Journal
Additional Document Info
number of pages
16
start page
49
end page
65
volume
17
issue
1