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Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter
Article (Faculty180)
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cited authors
Pentina, Iryna; Zhang, Lixuan; Basmanova, Oksana
authors
Pentina, Iryna
publication date
2013
published in
Computers in Human Behavior
Journal
Additional Document Info
start page
1546
volume
29