THE ROLE OF VIRTUAL COMMUNITIES AS SHOPPING REFERENCE GROUPS Article (Web of Science)

cited authors

  • Pentina, Iryna; Prybutok, Victor R.; Zhang, Xiaoni

authors

publication date

  • January 1, 2008

webpage

published in

author keyword

  • buying choice
  • motivations
  • social identity theory
  • virtual community

category

start page

  • 114

end page

  • 136

volume

  • 9

issue

  • 2