Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
THE ROLE OF VIRTUAL COMMUNITIES AS SHOPPING REFERENCE GROUPS
Article (Web of Science)
Overview
Research
Additional Document Info
View All
Overview
cited authors
Pentina, Iryna; Prybutok, Victor R.; Zhang, Xiaoni
authors
Pentina, Iryna
publication date
January 1, 2008
webpage
Web of Science
published in
JOURNAL OF ELECTRONIC COMMERCE RESEARCH
Journal
Research
author keyword
buying choice
motivations
social identity theory
virtual community
category
BUSINESS
Category
Additional Document Info
start page
114
end page
136
volume
9
issue
2