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Effects of Multichannel Coordination and E-Commerce Outsourcing on Online Retail Performance
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Pentina, Iryna
Hasty, Ronald W.
publication date
2009
webpage
http://dx.doi.org/10.1080/10466690903188021
published in
Journal of Marketing Channels
Journal
Additional Document Info
number of pages
15
start page
359
end page
374
volume
16
issue
4