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Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads
Article (Web of Science)
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cited authors
Micu, Anca C.; Pentina, Iryna
authors
Pentina, Iryna
publication date
January 1, 2015
webpage
Web of Science
published in
INTERNET RESEARCH
Journal
Research
author keyword
Advertising
Economics of information
Information processing
Internet marketing
Marketing communications
News and advertising synergy
category
TELECOMMUNICATIONS
Category
Additional Document Info
start page
378
end page
398
volume
25
issue
3