Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads Article (Web of Science)

cited authors

  • Micu, Anca C.; Pentina, Iryna

authors

publication date

  • January 1, 2015

webpage

published in

author keyword

  • Advertising
  • Economics of information
  • Information processing
  • Internet marketing
  • Marketing communications
  • News and advertising synergy

category

start page

  • 378

end page

  • 398

volume

  • 25

issue

  • 3