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Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Pentina, Iryna; Guilloux, Veronique; Micu, Anca Cristina
authors
Pentina, Iryna
publication date
2018
published in
JOURNAL OF ADVERTISING
Journal
Additional Document Info
start page
55
end page
69
volume
47