Jennifer L Stevens
- Assistant Professor of Marketing, Marketing & International Business , College of Business and Innovation
Contact Info
Overview
overview
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Dr. Jennifer Stevens is an Assistant Professor of Marketing at The University of Toledo. Jennifer specializes in digital marketing and consumer welfare. She has over a dozen peer-reviewed articles published in premier marketing journals. She has been honored to win numerous teaching and research awards. Prior to her life in academia, Jennifer worked as a digital marketing consultant, as well as Director of Marketing at a luxury real estate firm in Nashville, TN.
Profile Summary
- Dedicated, inclusive educator with a focus on experiential learning
- Average Evaluation: 3.86 / 4.00 (2020 - Present); 4.80 / 5.00 (2018 - 2019)
- Committed to producing high-quality research
- 16 high-quality publications with a strong pipeline
- Recipient of multiple research and teaching awards
- Collegial and involved member of the university community and marketing academy
- Representation on committees at every institutional level
- Social Media Editor for the Journal of Marketing Theory and Practice
- Prior work experience in digital and real estate marketing
- Dedicated, inclusive educator with a focus on experiential learning
Publications
selected publications
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Article (Faculty180)
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2023Gig Worker Typology and Research Agenda: Advancing Research for Frontline Service Providers. Journal of Service Theory and Practice. 33:647-670.
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2023How do machiavellianism, narcissism, and psychopathy tendencies influence consumer avoidance and revenge-seeking?. Journal of Consumer Marketing.
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2023How do machiavellianism, narcissism, and psychopathy tendencies influence consumer avoidance and revenge-seeking?. Journal of Consumer Marketing. 40:721-733.
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2023Platform Marketplaces: Unifying our Understanding of Lateral Exchange Markets
. European Journal of Marketing. 57:1-28. -
2023Why Own When You Can Access? Motivations for Engaging in Collaborative Consumption. Journal of Marketing Theory and Practice. 31:1-17.
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2022Influence of Social Media Posts on Service Performance. Journal of Services Marketing. 36:283-296.
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2022The Ostrich effect: Feeling hidden amidst the ambient sound of human voices. Journal of Retailing. 98:593-610.
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2022Title Redacted: The Impact of Negative Online Review Censorship. Journal of Product & Brand Management. 31:570-585.
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2021Blockchain: a game changer for marketers?. Marketing Letters. 32:123–128.
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2020Panic Attack: How Illegitimate Invasions of Privacy are Causing Anxious and Dissatisfied Consumers. Journal of Public Policy and Marketing. 39:334-352.
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2020Signaling Green: Investigating Signals of Expertise and Prosocial Orientation to Enhance Consumer Trust. Journal of Consumer Behaviour. 19:632-644.
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2019Intercollegiate Social Media Education Ecosystem. Journal of Marketing Education. 41:254-269.
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2018Tell It Like It Is: The Effects of Differing Responses to Negative Online Reviews. Psychology and Marketing. 35:891-901.
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2018Timeliness, Transparency, and Trust: A Framework for Managing Online Customer Complaints. Business Horizons. 61:375-384.
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2017Co-producing with consumers: How varying levels of control and co-production impact affect. Marketing Letters. 28:171-187.
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2017Eat Green, Get Lean: Promoting Sustainability Reduces Consumption. Journal of Public Policy and Marketing. 36:299-312.
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Article (Web of Science)
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2021Blockchain: a game changer for marketers?. MARKETING LETTERS.Full Text via DOI: 10.1007/s11002-021-09557-9
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2021Influence of social media posts on service performance. JOURNAL OF SERVICES MARKETING. ahead-of-print.Full Text via DOI: 10.1108/jsm-08-2020-0361
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2020Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust. JOURNAL OF CONSUMER BEHAVIOUR.Full Text via DOI: 10.1002/cb.1867
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2020Panic Attack: How Illegitimate Invasions of Privacy Cause Consumer Anxiety and Dissatisfaction. JOURNAL OF PUBLIC POLICY & MARKETING. 39:334-352.Full Text via DOI: 10.1177/0743915619870480
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2019Intercollegiate Social Media Education Ecosystem. JOURNAL OF MARKETING EDUCATION. 41:254-269.Full Text via DOI: 10.1177/0273475318786026
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2018Tell it like it is: The effects of differing responses to negative online reviews. PSYCHOLOGY & MARKETING. 35:891-901.Full Text via DOI: 10.1002/mar.21142
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2018Timeliness, transparency, and trust: A framework for managing online customer complaints. BUSINESS HORIZONS. 61:375-384.Full Text via DOI: 10.1016/j.bushor.2018.01.007
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2017Eat Green, Get Lean: Promoting Sustainability Reduces Consumption. JOURNAL OF PUBLIC POLICY & MARKETING. 36:299-312.Full Text via DOI: 10.1509/jppm.16.087
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2017Co-producing with consumers: how varying levels of control and co-production impact affect. MARKETING LETTERS. 28:171-187.Full Text via DOI: 10.1007/s11002-016-9413-2
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Book Chapter (Web of Science)
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2016The Effects of Different Types of Control in Co-production Experiences. Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?. 419-424.Full Text via DOI: 10.1007/978-3-319-26647-3_83
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Presentation (Faculty180)
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Proceedings (Faculty180)
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Review Article (Web of Science)
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2021Title redacted: the impact of negative online review censorship. JOURNAL OF PRODUCT AND BRAND MANAGEMENT.Full Text via DOI: 10.1108/jpbm-04-2020-2877
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Contact
full name
- Jennifer L Stevens
visualizations
Cumulative publications in Scholars@UToledo
