Tell it like it is: The effects of differing responses to negative online reviews

Article (Web of Science)

• cited authors: Jones, Carol L. Esmark; Stevens, Jennifer L.; Breazeale, Michael; Spaid, Brian I.
• authors: Stevens, Jennifer L
• publication date: December 1, 2018
• webpage: Web of Science
• published in: PSYCHOLOGY & MARKETING Journal

author keyword

• attribution theory
• congruity theory
• eWOM
• online reviews
• word-of-mouth

• category: PSYCHOLOGY, APPLIED Category
• start page: 891
• end page: 901
• volume: 35
• issue: 12