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No Experience Required: Experience Identification in the Pre-Experience Stage
Overview
Additional Document Info
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Overview
cited authors
Stevens, Jennifer L; Waites, Stacie F; Barney, Christian; Esmark, Carol L
authors
Stevens, Jennifer L
publication date
2017
publisher
American Marketing Association
Organization
presented at event
2017 AMA Summer Academic Conference
Additional Document Info
start page
D66
end page
D67
volume
28