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I’ll Have What She’s Having: The Influence of Social Scarcity Cues Online
Overview
Additional Document Info
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Overview
cited authors
Stevens, Jennifer L; Waites, Stacie F; Hancock, Tyler; Kazandjian, Brett
authors
Stevens, Jennifer L
publication date
2019
publisher
American Marketing Association
Organization
presented at event
2019 AMA Summer Academic Conference
Conference
Additional Document Info
start page
POP
end page
4
volume
30