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Co-producing with consumers: how varying levels of control and co-production impact affect
Article (Web of Science)
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Overview
authors
Stevens, Jennifer L
Esmark, Carol L.
Noble, Stephanie M.
Lee, Na Young
publication date
2017
webpage
http://dx.doi.org/10.1007/s11002-016-9413-2
published in
MARKETING LETTERS
Journal
Additional Document Info
number of pages
16
start page
171
end page
187
volume
28
issue
2