Blockchain: a game changer for marketers?

Article (Web of Science), Early Access (Web of Science)

• cited authors: Gleim, Mark R.; Stevens, Jennifer L.
• authors: Stevens, Jennifer L
• publication date: January 13, 2021
• webpage: Web of Science
• published in: MARKETING LETTERS Journal
• category: BUSINESS Category

keywords

• Blockchain
• Customer loyalty
• Innovation
• Marketing strategy
• Sustainability