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Blockchain: a game changer for marketers?
Article (Web of Science)
Early Access (Web of Science)
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cited authors
Gleim, Mark R.; Stevens, Jennifer L.
authors
Stevens, Jennifer L
publication date
January 13, 2021
webpage
Web of Science
published in
MARKETING LETTERS
Journal
Research
category
BUSINESS
Category
keywords
Blockchain
Customer loyalty
Innovation
Marketing strategy
Sustainability