Branding Study Abroad Faculty and Experiences - Panel Discussion Presentation (Faculty180)

cited authors

  • Stevens, Jennifer L; Shanahan, Kevin; Breazeale, Michael; Waites, Stacie F; Kwon, Winston


  • ABSTRACT. The future of teaching seems to be moving towards more online delivery of courses. Many colleges and universities are migrating courses online to be delivered as a stand alone online offering or as a hybrid face-to-face/online course. It appears that a bimodal model is emerging where on one side we see the standard lecture content delivered online and on the other side deeply affecting experiential learning. Such experiential learning includes study abroad courses; which often create lasting relationships and word of mouth promotion for future study abroad trips. Part of the message is the human brand; the instructors that deliver the program. Part of the message is the destination as a brand. In fact, place branding or destination branding is key to attracting students to a study abroad. We discuss each and invite participation by the audience.

publication date

  • 2019

presented at event