JOURNAL OF SERVICES MARKETING Journal
Overview
publication venue for
- Mobile payment adoption in Latin America 2022
- Influence of social media posts on service performance 2021
- The role of salesperson emotional behavior in value proposition co-creation 2021
- Who do you choose? Comparing perceptions of human vs robo-advisor in the context of financial services 2021
- The role of salesperson emotional behavior in value proposition co-creation. 35:611-627. 2021
- Who do you choose? Comparing perceptions of human vs robo-advisor in the context of financial services. 35:628-640. 2021
- Influence of social media posts on service performance. ahead-of-print. 2021
- The role of salesperson emotional behavior in value proposition co-creation. 35:617-633. 2021
- Who do you choose? Comparing perceptions of human vs robo-advisor in the context of financial services. 35:634-646. 2021
- In good and bad times: the interpersonal nature of brand love in service relationships. 26:391-402. 2012
Research
category
- BUSINESS Category
Identity
International Standard Serial Number (ISSN)
- 0887-6045
Other
journal abbreviation
- J SERV MARK