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The role of salesperson emotional behavior in value proposition co-creation
Article (Web of Science)
Early Access (Web of Science)
International Collaboration
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cited authors
Johnson, Catherine; Kaski, Timo; Karsten, Yvonne; Alamaki, Ari; Stack, Suvi
publication date
February 8, 2021
webpage
Web of Science
published in
JOURNAL OF SERVICES MARKETING
Journal
Research
category
BUSINESS
Category
keywords
Business-to-business services
Co-creation
Emotion