The role of salesperson emotional behavior in value proposition co-creation

Article (Web of Science), Early Access (Web of Science)

• cited authors: Johnson, Catherine; Kaski, Timo; Karsten, Yvonne; Alamaki, Ari; Stack, Suvi
• publication date: February 8, 2021
• webpage: Web of Science
• published in: JOURNAL OF SERVICES MARKETING Journal
• category: BUSINESS Category

keywords

• Business-to-business services
• Co-creation
• Emotion