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Who do you choose? Comparing perceptions of human vs robo-advisor in the context of financial services
Article (Web of Science)
Early Access (Web of Science)
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cited authors
Zhang, Lixuan; Pentina, Iryna; Fan, Yuhong
publication date
February 3, 2021
webpage
Web of Science
published in
JOURNAL OF SERVICES MARKETING
Journal
Research
category
BUSINESS
Category
keywords
Artificial intelligence
Experimental design
Financial services
Robo-advisor
Trust