Experience identification: connecting online engagement to offline loyalty

Article (Web of Science), Early Access (Web of Science)

• cited authors: Stevens, Jennifer L.; Gleim, Mark R.; Waites, Stacie F.
• publication date: September 26, 2024
• webpage: Web of Science
• published in: JOURNAL OF SERVICES MARKETING Journal
• category: BUSINESS Category

keywords

• Experiential consumption
• Online community
• Pre-experience
• Social identity theory