Ainsworth A Bailey
- Associate Professor, Marketing & International Business , College of Business and Innovation
Contact Info
Publications
selected publications
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Article (Faculty180)
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2023Response to social media influencers: Consumer dispositions as drivers. INTERNATIONAL JOURNAL OF CONSUMER STUDIES.
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2022Mobile payment adoption in Latin America. JOURNAL OF SERVICES MARKETING.
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2021How does public recognition affect price sensitivity to green products? The role of self-construal and temporal distance. PSYCHOLOGY & MARKETING. 38:1262-1279.
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2021Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors. JOURNAL OF RETAILING AND CONSUMER SERVICES. 59.
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2021Positive spillover of consumers' sustainable behaviors: The mediating role of self-determination need satisfaction. JOURNAL OF CLEANER PRODUCTION. 317.
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2020Exploring factors influencing US millennial consumers? use of tap-and-go payment technology. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH. 30:143-163.
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2018Application of GREEN scale to understanding US consumer response to green marketing communications. Psychology & Marketing. 35:863-875.
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2018Application of GREEN scale to understanding US consumer response to green marketing communications. PSYCHOLOGY & MARKETING. 35:863-875.
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2018Social media use by young Latin American consumers: An exploration. Journal of Retailing and Consumer Services.
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2018Social media use by young Latin American consumers: An exploration. JOURNAL OF RETAILING AND CONSUMER SERVICES. 43:10-19.
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2017Mobile payments adoption by US consumers: an extended TAM. International Journal of Retail & Distribution Management.
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2017Mobile payments adoption by US consumers: an extended TAM. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 45:626-640.
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2016Consumer social orientation-based personality and social media use: An exploration among young US consumers. International Journal of Internet Marketing and Advertising,. 10:1-27.
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2016GREEN consumption values and Indian consumers’ response to marketing communications. Journal of Consumer Marketing. 33:562-573.
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2016Green advertising receptivity in the US: An initial scale development process. Journal of Marketing Communications. 22:327–345.
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2016The roles of employee job satisfaction and organizational commitment in the internal marketing- employee bank identification relationship. International Journal of Bank Marketing. 34:821 – 840.
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2016The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship. INTERNATIONAL JOURNAL OF BANK MARKETING. 34:821-840.
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2015An investigation of internal marketing and its effects on employees in the banking sector in Saudi Arabia. Journal of Financial Services Marketing. 20:176-190.
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2015Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context. Psychology & Marketing. 32:1158-1174.
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2015Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context. PSYCHOLOGY & MARKETING. 32:1158-1174.
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2015Exploring Effects of Source Similarity, Message Valence, and Receiver Regulatory Focus on Yelp Review Persuasiveness and Purchase Intentions. Journal of Marketing Communications. 24:125-145.
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2015Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics. International Journal of Customer Relationship Marketing and Management,. 6:48-69.
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2015Oh, stop! You flatter me”: Ingratiation in retail settings. International Journal of Retail & Distribution Management. 43:895-915.
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2015SOURCE EFFECTS IN ONLINE SALES SITUATIONS: THE ROLE OF AVATAR-BUYER (DIS)SIMILARITY. PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE. 228-228.
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2010Broken (promotional) promises: The impact of firm reputation and blame. Journal of Marketing Communications. 16:287-306.
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2008Celebrity Endorsements: An Examination of Gender and Consumers' Attitudes. American Journal of Business. 23:53-61.
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2008Evaluating Consumer Response to EDLPs. Journal of Retailing & Consumer Services, . 15:211-223.
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2008Where avatars come from: exploring consumers’ motivations in virtual worlds. Innovative Marketing. 4:6-13.
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2007Public information and consumer skepticism effects on celebrity endorsements: Studies among young consumers. Journal of Marketing Communications. 13:85-107.
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2006A Year in the Life of the African-American Male in Advertising: A Content Analysis. Journal of Advertising. 35:83-104.
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2006Retail Employee Theft: A Theory of Planned Behavior Perspective. International Journal of Retail & Distribution Management. 34:802-816.
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2005Consumer awareness and use of product review websites. Journal of Interactive Advertising. 6.
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2005Non-Fulfillment of Promotional Deals: The Impact of Gender and Company Reputation on Consumers’ Perceptions and Attitudes. Journal of Retailing & Consumer Services. 12:285-295.
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2004The interplay of social influence and nature of fulfillment: Effects on consumer attitudes. Psychology & Marketing. 21:263-278.
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2004Thiscompanysucks.com: The Use of the Internet in Negative Consumer-to-Consumer Articulations. Journal of Marketing Communications. 10:169-182.
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Article (Web of Science)
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2021How does public recognition affect price sensitivity to green products? The role of self-construal and temporal distance. PSYCHOLOGY & MARKETING.Full Text via DOI: 10.1002/mar.21500
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2021Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors. JOURNAL OF RETAILING AND CONSUMER SERVICES. 59.Full Text via DOI: 10.1016/j.jretconser.2020.102348
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2019Exploring factors influencing US millennial consumers? use of tap-and-go payment technology. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH.Full Text via DOI: 10.1080/09593969.2019.1667854
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2018Application of GREEN scale to understanding US consumer response to green marketing communications. PSYCHOLOGY & MARKETING. 35:863-875.Full Text via DOI: 10.1002/mar.21140
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2018Social media use by young Latin American consumers: An exploration. JOURNAL OF RETAILING AND CONSUMER SERVICES. 43:10-19.Full Text via DOI: 10.1016/j.jretconser.2018.02.003
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2017Mobile payments adoption by US consumers: an extended TAM. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 45:626-640.Full Text via DOI: 10.1108/IJRDM-08-2016-0144
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2017Mobile payments adoption by US consumers: an extended TAM. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 45:626-640.Full Text via DOI: 10.1108/ijrdm-08-2016-0144
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2016The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship. INTERNATIONAL JOURNAL OF BANK MARKETING. 34:821-840.Full Text via DOI: 10.1108/IJBM-06-2015-0097
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2016GREEN consumption values and Indian consumers’ response to marketing communications. JOURNAL OF CONSUMER MARKETING. 33:562-573.Full Text via DOI: 10.1108/jcm-12-2015-1632
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2016The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship. INTERNATIONAL JOURNAL OF BANK MARKETING. 34:821-840.Full Text via DOI: 10.1108/ijbm-06-2015-0097
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2015Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context. PSYCHOLOGY & MARKETING. 32:1158-1174.Full Text via DOI: 10.1002/mar.20846
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2015An investigation of internal marketing and its effects on employees in the banking sector in Saudi Arabia. Journal of Financial Services Marketing. 20:176-190.Full Text via DOI: 10.1057/fsm.2015.11
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2015“Oh, stop! You flatter me”: ingratiation in retail settings. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 43:895-915.Full Text via DOI: 10.1108/ijrdm-12-2014-0161
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2008Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes. American Journal of Business. 23:53-62.Full Text via DOI: 10.1108/19355181200800010
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2008Evaluating consumer response to EDLPs. JOURNAL OF RETAILING AND CONSUMER SERVICES. 15:211-223.Full Text via DOI: 10.1016/j.jretconser.2007.08.007
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2006A year in the life of the African-American male in advertising - A content analysis. JOURNAL OF ADVERTISING. 35:83-104.
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2006A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis. JOURNAL OF ADVERTISING. 35:83-104.Full Text via DOI: 10.2753/joa0091-3367350106
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2006Retail employee theft: a theory of planned behavior perspective. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 34:802-816.Full Text via DOI: 10.1108/09590550610710219
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2005Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes. JOURNAL OF RETAILING AND CONSUMER SERVICES. 12:285-295.Full Text via DOI: 10.1016/j.jretconser.2004.10.003
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2004The interplay of social influence and nature of fulfillment: Effects on consumer attitudes. PSYCHOLOGY & MARKETING. 21:263-278.Full Text via DOI: 10.1002/mar.20005
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Chapter (Faculty180)
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2016Internal marketing, retail employee commitment, and employee response to retail theft: An exploration. Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era.
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2016Use of consumers with disabilities in advertising: a proposal for research. Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era.
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2004The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions: An Extension. Sports Marketing and the Psychology of Marketing Communications.
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Proceedings (Faculty180)
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Proceedings Paper (Web of Science)
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2015SOURCE EFFECTS IN ONLINE SALES SITUATIONS: THE ROLE OF AVATAR-BUYER (DIS)SIMILARITY. PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE. 228-228.
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Contact
full name
- Ainsworth A Bailey
visualizations
Cumulative publications in Scholars@UToledo
