Bailey, Ainsworth A

Ainsworth A Bailey
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Positions

Associate Professor, Marketing & International Business , College of Business and Innovation

Contact Info

ainsworth.bailey@utoledo.edu

selected publications

Article (Faculty180)
- 2021
  
  How does public recognition affect price sensitivity to green products? The role of self-construal and temporal distance. PSYCHOLOGY & MARKETING. 38:1262-1279.
- 2021
  
  Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors. JOURNAL OF RETAILING AND CONSUMER SERVICES. 59.
- 2018
  
  Application of GREEN scale to understanding US consumer response to green marketing communications. Psychology & Marketing. 35:863-875.
- 2018
  
  Social media use by young Latin American consumers: An exploration. JOURNAL OF RETAILING AND CONSUMER SERVICES. 43:10-19.
- 2016
  
  GREEN consumption values and Indian consumers’ response to marketing communications. Journal of Consumer Marketing. 33:562-573.
- 2016
  
  The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship. INTERNATIONAL JOURNAL OF BANK MARKETING. 34:821-840.
- 2015
  
  Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context. Psychology & Marketing. 32:1158-1174.
- 2010
  
  Broken (promotional) promises: The impact of firm reputation and blame. Journal of Marketing Communications. 16:287-306.
- 2008
  
  Evaluating Consumer Response to EDLPs. Journal of Retailing & Consumer Services, . 15:211-223.
- 2007
  
  Public information and consumer skepticism effects on celebrity endorsements: Studies among young consumers. Journal of Marketing Communications. 13:85-107.
- 2006
  
  Retail Employee Theft: A Theory of Planned Behavior Perspective. International Journal of Retail & Distribution Management. 34:802-816.
- 2005
  
  Consumer awareness and use of product review websites. Journal of Interactive Advertising. 6.
- 2005
  
  Non-Fulfillment of Promotional Deals: The Impact of Gender and Company Reputation on Consumers’ Perceptions and Attitudes. Journal of Retailing & Consumer Services. 12:285-295.
- 2004
  
  The interplay of social influence and nature of fulfillment: Effects on consumer attitudes. Psychology & Marketing. 21:263-278.
- Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision. PSYCHOLOGY & MARKETING.
Article (Web of Science)
- 2021
  
  How does public recognition affect price sensitivity to green products? The role of self-construal and temporal distance. PSYCHOLOGY & MARKETING.
  Full Text via DOI: 10.1002/mar.21500
- 2021
  
  Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors. JOURNAL OF RETAILING AND CONSUMER SERVICES. 59.
  Full Text via DOI: 10.1016/j.jretconser.2020.102348
- 2019
  
  Exploring factors influencing US millennial consumers? use of tap-and-go payment technology. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH.
  Full Text via DOI: 10.1080/09593969.2019.1667854
- 2018
  
  Application of GREEN scale to understanding US consumer response to green marketing communications. PSYCHOLOGY & MARKETING. 35:863-875.
  Full Text via DOI: 10.1002/mar.21140
- 2018
  
  Social media use by young Latin American consumers: An exploration. JOURNAL OF RETAILING AND CONSUMER SERVICES. 43:10-19.
  Full Text via DOI: 10.1016/j.jretconser.2018.02.003
- 2017
  
  Mobile payments adoption by US consumers: an extended TAM. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 45:626-640.
  Full Text via DOI: 10.1108/IJRDM-08-2016-0144
- 2017
  
  Mobile payments adoption by US consumers: an extended TAM. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 45:626-640.
  Full Text via DOI: 10.1108/ijrdm-08-2016-0144
- 2016
  
  The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship. INTERNATIONAL JOURNAL OF BANK MARKETING. 34:821-840.
  Full Text via DOI: 10.1108/IJBM-06-2015-0097
- 2016
  
  GREEN consumption values and Indian consumers’ response to marketing communications. JOURNAL OF CONSUMER MARKETING. 33:562-573.
  Full Text via DOI: 10.1108/jcm-12-2015-1632
- 2016
  
  The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship. INTERNATIONAL JOURNAL OF BANK MARKETING. 34:821-840.
  Full Text via DOI: 10.1108/ijbm-06-2015-0097
- 2015
  
  Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context. PSYCHOLOGY & MARKETING. 32:1158-1174.
  Full Text via DOI: 10.1002/mar.20846
- 2015
  
  An investigation of internal marketing and its effects on employees in the banking sector in Saudi Arabia. Journal of Financial Services Marketing. 20:176-190.
  Full Text via DOI: 10.1057/fsm.2015.11
- 2015
  
  “Oh, stop! You flatter me”: ingratiation in retail settings. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 43:895-915.
  Full Text via DOI: 10.1108/ijrdm-12-2014-0161
- 2008
  
  Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes. American Journal of Business. 23:53-62.
  Full Text via DOI: 10.1108/19355181200800010
- 2008
  
  Evaluating consumer response to EDLPs. JOURNAL OF RETAILING AND CONSUMER SERVICES. 15:211-223.
  Full Text via DOI: 10.1016/j.jretconser.2007.08.007
- 2006
  
  A year in the life of the African-American male in advertising - A content analysis. JOURNAL OF ADVERTISING. 35:83-104.
- 2006
  
  A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis. JOURNAL OF ADVERTISING. 35:83-104.
  Full Text via DOI: 10.2753/joa0091-3367350106
- 2006
  
  Retail employee theft: a theory of planned behavior perspective. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 34:802-816.
  Full Text via DOI: 10.1108/09590550610710219
- 2005
  
  Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes. JOURNAL OF RETAILING AND CONSUMER SERVICES. 12:285-295.
  Full Text via DOI: 10.1016/j.jretconser.2004.10.003
- 2004
  
  The interplay of social influence and nature of fulfillment: Effects on consumer attitudes. PSYCHOLOGY & MARKETING. 21:263-278.
  Full Text via DOI: 10.1002/mar.20005
Chapter (Faculty180)
- 2016
  
  Internal marketing, retail employee commitment, and employee response to retail theft: An exploration. Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era.
Proceedings (Faculty180)
- 2024
  
  Hybrid RANS-LES Method for Simulating Installed Rotor in Hover and Descent Flight
Proceedings Paper (Web of Science)
- 2015
  
  SOURCE EFFECTS IN ONLINE SALES SITUATIONS: THE ROLE OF AVATAR-BUYER (DIS)SIMILARITY. PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE. 228-228.

full name

Ainsworth A Bailey

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