Application of GREEN scale to understanding US consumer response to green marketing communications Article (Web of Science)

International Collaboration

cited authors

  • Bailey, Ainsworth A.; Mishra, Aditya S.; Tiamiyu, Mojisola F.

publication date

  • November 1, 2018

webpage

published in

author keyword

  • GREEN
  • environment
  • green advertising
  • green consumption values

category

start page

  • 863

end page

  • 875

volume

  • 35

issue

  • 11