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Application of GREEN scale to understanding US consumer response to green marketing communications
Article (Web of Science)
International Collaboration
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Research
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cited authors
Bailey, Ainsworth A.; Mishra, Aditya S.; Tiamiyu, Mojisola F.
authors
Bailey, Ainsworth A
Tiamiyu, Mojisola F
publication date
November 1, 2018
webpage
Web of Science
published in
PSYCHOLOGY & MARKETING
Journal
Research
author keyword
GREEN
environment
green advertising
green consumption values
category
PSYCHOLOGY, APPLIED
Category
Additional Document Info
start page
863
end page
875
volume
35
issue
11