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Evaluating consumer response to EDLPs
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Bailey, Ainsworth A
publication date
2008
webpage
http://dx.doi.org/10.1016/j.jretconser.2007.08.007
published in
JOURNAL OF RETAILING AND CONSUMER SERVICES
Journal
Additional Document Info
number of pages
12
start page
211
end page
223
volume
15
issue
3