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Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Bailey, Ainsworth A
authors
Bailey, Ainsworth A
publication date
2015
published in
International Journal of Customer Relationship Marketing and Management,
Journal
Additional Document Info
start page
48
end page
69
volume
6