Social media use by young Latin American consumers: An exploration

Article (Web of Science)

• cited authors: Bailey, Ainsworth Anthony; Bonifield, Carolyn M.; Arias, Alejandro
• authors: Bailey, Ainsworth A
• publication date: July 1, 2018
• webpage: Web of Science
• published in: JOURNAL OF RETAILING AND CONSUMER SERVICES Journal

author keyword

• GOSIP
• Social facilitation experience
• Social media
• TAM

• category: BUSINESS Category
• start page: 10
• end page: 19
• volume: 43