SOURCE EFFECTS IN ONLINE SALES SITUATIONS: THE ROLE OF AVATAR-BUYER (DIS)SIMILARITY Article (Faculty180)

cited authors

Pentina, Iryna; Taylor, David; Bailey, Ainsworth; Ye, Lilly

authors

Bailey, Ainsworth A

publication date

2015

published in

PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE Journal

start page

228

end page

228