Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors

Article (Web of Science)

• cited authors: Bailey, Ainsworth Anthony; Bonifield, Carolyn M.; Elhai, Jon D.

authors

• Bailey, Ainsworth A
• Elhai, Jon D

• publication date: March 1, 2021
• webpage: Web of Science
• published in: JOURNAL OF RETAILING AND CONSUMER SERVICES Journal
• category: BUSINESS Category

keywords

• Attitudes
• Consumer engagement
• Social media
• Social networking sites

• volume: 59