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Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Klaus, Nathan
Bailey, Ainsworth A
publication date
2008
webpage
http://dx.doi.org/10.1108/19355181200800010
published in
American Journal of Business
Journal
Additional Document Info
number of pages
9
start page
53
end page
62
volume
23
issue
2