PSYCHOLOGY & MARKETING Journal

publication venue for

Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision 2023
How does public recognition affect price sensitivity to green products? The role of self-construal and temporal distance 2021
Tell it like it is: The effects of differing responses to negative online reviews. 35:891-901. 2018
Application of GREEN scale to understanding US consumer response to green marketing communications. 35:863-875. 2018
Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context. 32:1158-1174. 2015
How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?. 29:929-940. 2012
Consumer evaluation of brand alliance signals. 23:465-486. 2006
The interplay of social influence and nature of fulfillment: Effects on consumer attitudes. 21:263-278. 2004
The interaction of reward contingencies and causality orientation on the introduction of cooperative tactics in buyer-seller negotiations. 18:1241-1257. 2001
Consumer-machine relationships in the age of artificial intelligence: Systematic literature review and research directions 2023

category

BUSINESS Category
PSYCHOLOGY, APPLIED Category

International Standard Serial Number (ISSN)

0742-6046

Electronic International Standard Serial Number (EISSN)

1520-6793

journal abbreviation

PSYCHOL MARKET