JOURNAL OF PRODUCT AND BRAND MANAGEMENT Journal

publication venue for

Fueling and cooling firestorms: how online community members enable and disable online negative e-WOM 2022
Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance. 30:866-882. 2021
Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance. 30:866-882. 2020
Impact of social media activity outcomes on brand equity. 29:927-937. 2020
Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness. 29:369-385. 2020
Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness. 29:369-385. 2019
Corporate brands as brand allies. 27:41-56. 2018
Corporate brands as brand allies. 27:41-56. 2018
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes. 23:543-553. 2014
“Natural” labeling and consumers’ sentimental pastoral notion. 23:268-281. 2014
Building brands through brand alliances: combining warranty information with a brand ally. 22:153-160. 2013
Consumer culture brand positioning strategies: an experimental investigation. 20:48-57. 2011
Multiple brand alliances: a portfolio diversification perspective. 19:27-33. 2010
Title redacted: the impact of negative online review censorship 2021
Guest editorial 2017
Title redacted: the impact of negative online review censorship 2021

category

BUSINESS Category
MANAGEMENT Category

International Standard Serial Number (ISSN)

1061-0421

Electronic International Standard Serial Number (EISSN)

2054-1643

journal abbreviation

J PROD BRAND MANAG