JOURNAL OF PRODUCT AND BRAND MANAGEMENT Journal
Overview
publication venue for
- Fueling and cooling firestorms: how online community members enable and disable online negative e-WOM 2022
- Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance. 30:866-882. 2021
- Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance. 30:866-882. 2020
- Impact of social media activity outcomes on brand equity. 29:927-937. 2020
- Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness. 29:369-385. 2020
- Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness. 29:369-385. 2019
- Corporate brands as brand allies. 27:41-56. 2018
- Corporate brands as brand allies. 27:41-56. 2018
- The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes. 23:543-553. 2014
- “Natural” labeling and consumers’ sentimental pastoral notion. 23:268-281. 2014
- Building brands through brand alliances: combining warranty information with a brand ally. 22:153-160. 2013
- Consumer culture brand positioning strategies: an experimental investigation. 20:48-57. 2011
- Multiple brand alliances: a portfolio diversification perspective. 19:27-33. 2010
- Title redacted: the impact of negative online review censorship 2021
- Guest editorial 2017
- Title redacted: the impact of negative online review censorship 2021
Research
category
- BUSINESS Category
- MANAGEMENT Category
Identity
International Standard Serial Number (ISSN)
- 1061-0421
Electronic International Standard Serial Number (EISSN)
- 2054-1643
Other
journal abbreviation
- J PROD BRAND MANAG